Taking Care of Business: A Guide to Entrepreneurship in Aotearoa (Business Guide) – 4th Edition

$41.00

Taking Care of Business: A Guide to Entrepreneurship in Aotearoa (4th Edition) is written as both an introduction and a how-to guide for the new entrepreneur. It covers all areas of setting up and running a business, from purchasing a business through to marketing, financial management and using social media.

Key features include:

  • Profiles of indigenous businesses
  • A guide to key legislation affecting business owners
  • Content specific to the New Zealand environment

Topics covered include

  • The New Zealand Business Environment
  • Setting up your Business
  • Buying a Business
  • Analysing the Industry
  • Market Research
  • Marketing Strategy
  • Advertising
  • Pricing
  • Sales
  • Customer Service
  • Financial Statements
  • Taxation
  • Cashflow Management
  • Key Legislation
  • Intellectual Property
  • Online Business
  • Personnel
  • International Trade