Taking Care of Business: A Guide to Entrepreneurship in Aotearoa (4th Edition) is written as both an introduction and a how-to guide for the new entrepreneur. It covers all areas of setting up and running a business, from purchasing a business through to marketing, financial management and using social media.

Key features include:

• Profiles of indigenous businesses
• A guide to key legislation affecting business owners
• Content specific to the New Zealand environment

Topics covered include

• The New Zealand Business Environment
• Setting up your Business
• Buying a Business
• Analysing the Industry
• Market Research
• Marketing Strategy
• Advertising
• Pricing
• Sales
• Customer Service
• Financial Statements
• Taxation
• Cashflow Management
• Key Legislation
• Intellectual Property
• Online Business
• Personnel
• International Trade